For Hill's Pets
Art Director: Erin Lewis
For two years in a row, I collaborated with Red Fuse Advertising to create a super fun tote for Hill's Pets. At veterinary conferences, attendees (veterinarians, vet techs, office managers, students, etc.) pick up lots of stuff from various booths, along with any notepads or tablets/laptops they want to have with them during sessions. Many exhibitors provide bags, but most of them are the poly-weave type and heavily branded. We wanted to provide a more premium bag, both in material and design, that was also exclusive to Hill’s.